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The Stack / Analytics
Triple Whale
05 OutcomesYes for stores spending real money on ads — Triple Whale's attribution shows which channel actually drove the sale after iOS blinded the platforms, and Moby answers revenue questions in plain English. Pricing is GMV-banded and climbs fast: free under $250K GMV, $219/mo for Foundation, $749/mo once you want automation — priced against wasted ad spend it measures.
The job in the stack
The ecommerce-truth seat: multi-channel attribution, profit tracking, and Moby (the AI analyst) for stores that buy traffic.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Entry tier for <250K GMV stores — no contract, no card; real-time view, basic tracking, AI visibility |
| Foundation | from $219/mo | Starting price — your rate is banded by annual GMV. 12-month subscription, billed monthly or yearly (2 mo free). Multi-touch attribution, Moby AI, custom dashboards |
| Automate | from $749/mo | Starting price, GMV-banded. 12-month subscription; adds automations, Moby Specialists, creative generation |
| Enterprise | custom | For $20M+ annual GMV; 12-month contract; Compass MMM, multi-brand reporting, SOC 2 + SSO |
Pricing verified 2026-08-23. Plans change — the source of truth is Triple Whale's own pricing page.
Models & versions
- MobyAI analyst: ask revenue/attribution questions conversationally
- Pixel + attributionFirst-party tracking across ad platforms
The honest read
What works
- +Attribution that survives platform-reported fiction
- +Profit view (not just revenue) built in
- +Moby democratizes analysis for non-analyst founders
What breaks
- −Jump from Foundation to Automate is steep ($219 to $749/mo)
- −Shopify-centric universe
- −Attribution is modeled truth — treat as evidence, not gospel
Use it for
- →Shopify stores spending $5K+/mo on ads
- →Founders reconciling ROAS claims across platforms
- →Ecommerce teams tracking profit per channel
Skip it if
- ×You don't run paid traffic — nothing to attribute
- ×SaaS metrics — PostHog territory
Questions operators ask
?Why not trust the ad platforms' numbers?
Because each platform grades its own homework — and together they'll claim 150% of your revenue. Triple Whale's first-party pixel gives one consistent answer you can allocate budget on.
What changed
- Freshness sweep — reverified via third-party pricing trackers (triplewhale.com/pricing blocked direct fetch), no change. Foundation from $219/mo, Automate from $749/mo, Enterprise custom all still current.
- Plan names and headline prices unchanged (Free, Foundation $219, Automate $749, Enterprise custom). Corrected how the price is set: $219 and $749 are starting points banded by your store's annual GMV, not flat rates, and Enterprise is aimed at $20M+ GMV. Billing clarified — all paid tiers are 12-month subscriptions, payable monthly or yearly with two months free.
- Released from staging (ecommerce-truth seat, Outcomes layer). Corrected against the official pricing page: Free <250K GMV, Foundation $219/mo, Automate $749/mo (both annual-commitment, 2 mo free if paid yearly), Enterprise custom 12-month contract — replaces the prior estimate of a single ~$1,490/yr Foundation tier.
Give Triple Whale a job
The ecommerce-truth seat: multi-channel attribution, profit tracking, and Moby (the AI analyst) for stores that buy traffic.
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