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The Stack / Design
Looka
03 CreationYes for new ventures needing credible identity fast — Looka's generator plus brand-kit output (files, colors, templates) covers the look-legitimate job for two-figure money. It's a starting identity, not brand strategy; know which one you're buying.
The job in the stack
The instant-identity seat: logo generation plus a full brand kit for businesses that need to look real today.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Basic logo | $20 one-time | PNG only, colored background — no vectors, no transparent version |
| Premium logo | $65 one-time | Full files: PNG, EPS, SVG, PDF vectors |
| Brand Kit | $96/yr | 300+ templates, social assets, brand guidelines |
| Brand Kit + Web | $129/yr | Brand Kit plus a generated website |
Pricing verified 2026-08-29. Plans change — the source of truth is Looka's own pricing page.
Models & versions
- Looka generatorLogo AI + brand kit: cards, social templates, guidelines
The honest read
What works
- +Two-figure identity that reads professional
- +Brand kit extends the logo into usable assets
- +Iteration is instant — taste your way to it
What breaks
- −Template DNA — distinctiveness has a ceiling
- −No strategy underneath; it styles, doesn't position
- −Vector-file gating pushes the premium tier
Use it for
- →Launching ventures needing identity this week
- →Side projects and MVPs testing seriousness
- →Refreshing tired identity without agency budget
Skip it if
- ×Brand IS the moat — hire the designer
- ×You have Canva fluency — its logo tools may suffice
Questions operators ask
?Looka or a real designer?
Stage-dependent. Pre-revenue: Looka, unambiguously — validate first. Post-traction, when brand carries pricing power: the designer, and the Looka kit becomes the brief.
What changed
- Freshness sweep: all four tiers confirmed unchanged — Basic $20 and Premium $65 (one-time), Brand Kit $96/yr, Brand Kit + Web $129/yr.
- Released from staging. Verified on looka.com/pricing: Basic $20 and Premium $65 (one-time) and Brand Kit $96/yr confirmed unchanged; added a Brand Kit + Web $129/yr tier not previously listed.
Give Looka a job
The instant-identity seat: logo generation plus a full brand kit for businesses that need to look real today.
Try Looka →Alternatives with different jobs
Canva
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OpenArt
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Midjourney
03 CreationThe hero-image seat: thumbnails, brand visuals, and any image where aesthetic quality is the deliverable.